LatticeWorx, a pioneering healthcare technology startup specializing in real-time location systems, was launching a tailored IoT solution technolgy for hospitals and patient care facilities. Their cutting-edge technology was intended to empower caregiving centers to optimize resource allocation, enhance operational efficiency, and mitigate the risk of medical equipment loss. By providing staff with precise equipment location data, LatticeWorx aimed to facilitate streamlined workflows, reduce the downtime spent searching for critical assets, and ultimately elevating the quality of patient care.
Animated Logo
Our initial project was an animated logo that could reinforce their brand identity. The design includes a stylized hospital floorpan with beacons beeping their exact location in real-time, to quickly communicate the solution provided by the technology. The animation style is intentionally reminiscent of basic computer games to communicate the ease of use of the technology.
Animated logos offer a dynamic and engaging way to differentiate a brand. By bringing static logos to life through motion, animated logos capture attention, reinforce brand personality, and communicate key messages effectively. Plus, they fully leverage the capabilities of digital platforms, including websites, social media profiles, email signatures, and digital presentations.
Web Development
Recognizing the importance of a professionally designed online presence, LatticeWorx embarked on a journey to revamp their website with the goal of building upon their brand imagery and better showcasing their innovative solutions.
Collaborating closely with our team, a bespoke responsive HTML website was thoughtfully designed, featuring an illustration style and a design system with a color palette reminiscent of the healthcare industry. Emphasizing clarity and simplicity, the website adopts a single-scroll design, enabling visitors to access comprehensive information about LatticeWorx technology and its benefits effortlessly.
Additionally, short engaging animations were seamlessly integrated into the website design to illustrate the practical applications and advantages of their technolgy, while enhancing user engagement and reinforcing comprehension of their benefits.
Why is it important that web design reinforces branding?
Effective web development that reinforces branding is crucial for businesses to establish a strong online presence and convey a consistent brand identity to their target audience. A well-designed website serves as a digital introduction to the company, offering visitors a glimpse into the brand's personality, values, and offerings.
Digital Video
LatticeWorx conducted filed research that yielded valuable insights regarding common challenges encountered by healthcare facilities in their daily operations, which were used as examples where their technology could deliver a transformative impact.
These animations depict scenarios such as the misplacement of wheelchairs and the cumbersome task of updating equipment to meet protocol standards. Bhese videos serve as powerful marketing assets, effectively communicating the value proposition of the technolgy solutions to prospective clients.
Animated Logo
A second animation focuses on how hosiptals need to constantly update equipment to the latests protocol standards, and how the task of finding all the equipment quickly can be daunting, since medical equipment is often stored in different storage rooms around the premises, and log systems are often antiquated.
Latticeworx technology can locate equipment in real-time at the touch of a button, thus allowing patient care facilities to run more efficiently.
Collateral Material
A suite of collateral material templates, including one-pagers and downloadable PDF flyers were also created for Latticeworx, which were developed ensuring consistency in brand messaging while facilitating comprehensive communication of detailed information such as case studies and white papers. These collateral materials serve as versatile tools to engage potential clients and nurturing leads through informative and visually compelling content.
Through a seamless integration of web development, digital video production, and collateral material design, LatticeWorx was armed with marketing tools to help the company build a distinctive and cohesive brand in a B2B health sector, which is not typically known for brand differentiation, allowing their team to focus on continuing to drive growth and technology innovation in the patient care facilities management space.
Overview
Web Development
Digital Video